The impact of communication methods on the Consultant Client relationship

Since there are different communication methods that can be used during client engagement and we showed how we can use different methods to communicate with our clients one important aspect needs to be considered is the impacts of communication methods on the client relationship , different communication methods has different impact on the relationship with the client and consequently on your business, so for example it will not be appropriate to have your first interaction with the client via conference call this will negatively impact your relationship when starting a client engagement a face to face meeting will be the best method for communication as it will dissolve many barriers and it will incorporate verbal and non-verbal communication which is the strongest amongst all methods.

Other methods of communication have different impact on how you build the relationship with the client, if you consistently using teleconferencing you are giving you still able to build a relationship with the client based on the way you are able to speak and to demonstrate by speaking only which of course not easy.

On the other hand I see using email for communication has the worst impact on client relationship because it is always factual and addressing business specific points, it lacks any gestures or emotions which makes it difficult for the receiver to explain the emotions of the sender. So, using emails has to be after building a relationship using different ways and emails shall be used more into informative communications and sharing deliverables.

Using webinars has almost zero impact on your relationship with the client as it will more of a one way communication where the consultant will be explaining some topic and the client will be receiver only , interaction is very limited and it is mainly bounded by the discussed topic only and after the webinars is over probably there will be no further communication or it will be very minimum.